https://www.slideshare.net/PaulMulhall4/d1evidence
https://www.slideshare.net/PaulMulhall4/poster-examples-250182697
https://www.slideshare.net/PaulMulhall4/p1-advertising-media
https://www.slideshare.net/PaulMulhall4/p1-soft-drink-advertising-comparisons
https://www.slideshare.net/PaulMulhall4/p2-horror-advertising-campaign
P3
https://www.slideshare.net/PaulMulhall4/horror-advertising-campaign-p3-evidence